Wednesday, February 22, 2012

News for the Week of Feb. 20, 2012

Tweet from the Palm Beach Opera and Adrienne Arsht Center
An article from The Sun-Sentinel talks about the Palm Beach Opera and the Adrienne Arsht Center alowing people to use twitter from designated "Tweet Seats" just like 2amTheatre mentioned in the blog post  I Came -- I Tweeted -- I Pondered.


South Florida arts lovers can tweet from their theater seats

Across South Florida, arts venues are exploring how to draw a younger audience that may not traditionally attend live theater performances. And it serves as a promotional tool, allowing theater-goers to broadcast instant reviews in real time to people who follow their Twitter accounts.

"Having an authentic voice talking about the show and what is going on on-stage really goes a lot further than something coming from a marketer,'' said Ceci Dadisman, director of marketing for the opera.

Over at the Adrienne Arsht Center for the Performing Arts ofMiami-Dade County, officials have tweet seats for contest winners and social media reviewers, but the center does not encourage the general public to tweet during performances.

Last summer, audiences were encouraged to tweet during the pre-show and intermission for Cirque Eloize iD. More than 1,000 tweets were cast on large screens in the center's Ziff Ballet Opera House stage during the show's six-week run.

Read the whole article at the link above.

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