This week's Theatre Notes consists of how to attract the the younger Generation Y crowd, special seating for Twitter and social networking people, and can or should arts organizations ask for more money from current donors.
If theatres want to reach the young demographic and start to pull them in they might want to take the advice given in this Butts In The Seats blog post.
Info You Can Use: Generation Y and UGC (User Generated Content)
Last month, MarketingProfs presented the results of some research that showed Gen Y consumers won’t make purchasing decisions without consulting user generated content (UGC).
Granted, arts organizations haven’t been the best at leveraging online promotion so online reviews aren’t as relevant for them as other types of businesses.
The fact remains that arts organizations need to be cognizant of the influence online information has and what is being said about their organization online.
Continuing on the UGC front, Martha Wade Stekette at 2amTheatre talks about Twitter / Social Media Seating.
I Came -- I Tweeted -- I Pondered
I first encountered the idea of a “tweet seat” as last minute notice of ticket availability by various theatre companies. Theatres tweet out news of last minute deals to a specific kind of potential patron – media savvy, quick on their feet (or with their fingers), with flexible theatre-going schedules. At the same time a different type of “tweet seat” experiment began in different theatres, reported as they occurred in discussion lists, involving audience members given permission to tweet during performances.
The Butts In The Seats blog asks is it bad form for arts organizations to ask current donors to up their donations to help cover the ever rising cost of things or just accept what they are given.
You Don’t Tell Me What To Give, Don’t Tell Me What To Say
The problem is that the cost of everything continues to go up, and unless the monetary inflow goes up at the same time the agencies you support will find themselves seriously behind the 8-ball. Perhaps the agencies requesting your increased support would do better if they reminded you of that—”We haven’t been able to give our actors a raise for five years while their rents and grocery bills just keep on rising”—rather than beginning with a flat-out demand that you do more.